Motivation Science

The purpose of this seminar is to provide PhD level coverage of the major research work carried out in the field of motivation science. For each topic considered, a range of articles from social psychology, consumer behavior, and marketing journals will be discussed. For each topic, our goals will be to determine the main ideas and questions driving the research findings in that topic area, identify the gaps in the literature, and discuss new research questions. In particular, my goal is that by learning from these articles, you will be equipped to either advance research on motivation science, or bring the perspective of motivation science into your current line of research.