False Advertising

This course covers all of the basics regarding marketing law and false advertising, a rapidly changing and expanding area of law that dovetails nicely with trademark and copyright law. In this course, we will cover the basics of false advertising claims under the Lanham Act, and also cover enforcement at the state level and by the Federal Trade Commission. We will also study how false advertising law overlaps with areas of privacy law, business torts, and constitutional law, among other areas; and pay close attention to how these areas of law map onto social media, the influencer economy, and the metaverse. Open to students who has taken either intro to IP or trademark law. Limited to 35 students. Elements used in grading: Class participation, paper assignment. Class meets from 2:00 to 4:00 on Thursdays, Jan 12, Jan 19, Jan 26, Feb 2, and Feb 9.