Creativity in the Business Ecosystem

This course teaches core strategy fundamentals such as Industry Analysis, Organization of the Firm, and Innovation in a Multi-Business Firm by focusing on the question of where creativity occurs in the business ecosystem. A cross-disciplinary perspective on creativity is presented and applied throughout different industries and functions within them, such as Product Development/Management and Advertising Creativity. The class examines industry applications, which may include the production and/or bundling of content, direct to consumer brands and products, and hardware and/or software technology. Classes include a mix of lectures, cases, simulations, and interactive creativity exercises. Assessment is based on a group project, participation, and a final exam.