UX Data Analytics

The objective of this course is to develop the ability to derive design insights from quantitative data, similar to the expertise of a UX Researcher. You will learn skills necessary to analyze user/consumer analytical data and how to use statistical tools (R for Statistics) to interpret results. Specific insight tools include A|B testing, factor analysis, linear regression, max/diff analysis and customer life value analysis. The ethics of collecting and analysis of consumer/user data will be explored. Class content will be a mix of lectures, exercises, case studies and a summary team-based project. This class compliments ME341 Design Experiments and can be taken concurrently or after ME341.