Demand Modeling for Transportation

Predicting human behavior in the future is key to the success of businesses and policies, whether it's predicting how many new products will be sold next year, or how many people will want to cross a bridge next month. This seminar explores key strategies that demand planners use to predict the future, from travel surveys, observational data and interventions. Students will learn basic techniques, considerations when implementing them, and hear from practitioners applying demand modeling in transportation-specific roles.