Designing Your Business

Designing Your Business introduces business concepts and personal capabilities to designers critical to the development, launch, and success of new products and services in for-profit and social enterprises. Functionally, students will learn to build the business case for new products, including skills such as market sizing, cost estimation, P&L modeling, and raising capital. In addition, business functions such as marketing, growth, and product management and the role of designers in businesses will be explored through class visitors and case studies. Projects culminating in a final presentation to persuade industry experts will develop teamwork and individual effectiveness in putting all the skills together to persuade and mobilize resources through live presentations, written communications, and videos.