Digital Business

The course focuses on the analysis and design of business models that are enabled by Information Technology (IT). It considers the impact of IT on multiple industries and ways to take advantage of new opportunities that are enabled by new technologies. Preparation includes case studies involving both qualitative and quantitative analyses; homework assignments involving quantitative and some qualitative analyses; pre-class online quizzes and most importantly, a group project involving the design of a new business model that takes advantage of modern IT. Some classes will cover an aspect of a business model which is enabled by IT in an industry which is or was transformed by information technology. Others will focus on the application of these concepts to new business models (e.g., the ones developed in the final project). Students opting to go into technology would probably benefit the most from the course, but this will require a significant time commitment.